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BUD LIGHT

CONNECTED ECOSYSTEM

THE ASK

Create a Bud Light fan experience for the NFL football season.

THE CONCEPT

How awesome would it be if, when your team scores, fellow fans across the world – in stadium, bars and homes – all had devices that lit up in team colors at the exact same time?

Freakin’ amazing, we thought. So we created an ecosystem of IoT devices, designed to be tied to real-time sporting events. So when your team scores, your beer koozie, your wristband, your foam LED sticks all light up simultaneously, no matter where you are.

 

THE RESULT

While the client was extremely excited to produce this concept, there were simply budget acquisition challenges in the timeline needed to meet the NFL season launch.

However, we built functioning prototypes, finalized electronics design, app development and completed injection mold designs. The concept was still very successful and Bud Light went on to produce a smaller connected beer glass product, inspired by our work.

PROTOTYPING