Lorem Ipsn gravida nibh vel velit auctor aliquet.Aenean sollicitudin, lorem quis bibendum auci elit consequat ipsutis sem nibh id elit
TWITTER GPLUS FACEBOOK BEHANCE PINTEREST
a

MICHELOB

THE ULTRA CADDIE

THE ASK

Create a marketing stunt around golf for Michelob Ultra.

THE CONCEPT

Inspired by the classic movie Caddyshack, we wanted to create a beer dispensing golf bag using only ultra premium, modern components. 

So we designed the Ultra Caddie – A functioning golf bag with a built-in keg, a connected tablet to stream live PGA golf, a Bose sound system, rear-mounted dual glass holders, remote programmable LED lights and a rechargeable battery system.

THE RESULT

The bag was huge success as a give-away during the PGA Tour. It was widely publicized with overwhelmingly positive sentiment, picking up significant earned media – 30MM impressions with tweets from ESPN’s Darren Rovell, PGA champ Brooks Koepka and saw coverage on golf.com, Golf Digest, and The Golf Channel. It goes to show, you can never go wrong if you just follow Rodney Dangerfield’s lead.