Create a marketing stunt around golf for Michelob Ultra.
Inspired by the classic movie Caddyshack, we wanted to create a beer dispensing golf bag using only ultra premium, modern components.
So we designed the Ultra Caddie – A functioning golf bag with a built-in keg, a connected tablet to stream live PGA golf, a Bose sound system, rear-mounted dual glass holders, remote programmable LED lights and a rechargeable battery system.
The bag was huge success as a give-away during the PGA Tour. It was widely publicized with overwhelmingly positive sentiment, picking up significant earned media – 30MM impressions with tweets from ESPN’s Darren Rovell, PGA champ Brooks Koepka and saw coverage on golf.com, Golf Digest, and The Golf Channel. It goes to show, you can never go wrong if you just follow Rodney Dangerfield’s lead.