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THE ASK

Build a prototype that demonstrates a portion of a “House of AiR” concept to celebrate Air Max Day. The concept was to create a pop-up Air Max museum that would showcase products and the history of Air Max.

The twist was that the pop-up museum would be completely empty except for blank white canvases on the wall and empty white pedestals with nothing but the well-recognized Nike Air logo. When visitors viewed the canvases and pedestals in augmented reality (AR), the products would be magically revealed…out of thin AiR.

THE WORK

At this point, AR experiences like this have been done many times. We wanted to kick it up a notch and create a new kind of experience where digital content in AR actually affects the physical world. 

So we prototyped an experience where air can be visibly seen. Using an Arduino powered, built-in fan and smoke machine, we triggered these when the digital shoe “landed” for dramatic effect. We used programmable LED spot lights to match the colorways and digital light on the 3D model. 

Our goal was to blend reality and AR so that it was intentionally unclear what was real and what was digital. Was the smoke real? Was the shoe real? Was the lighting coming off the shoe real?

THE RESULT

We successfully demonstrated the concept and created a new kind of AR experience where digital affects physical rather than the other way around.